Needs, Features and Benefits – Uber

Uber is a new-ish app that has consumers falling in love with it and regulators hating it to the core. As a basic primer, Uber is a mobile app that allows a consumer to hail a hired car (towncar, SUV, or taxi) on-demand in a matter of minutes. Not only that, but it allows the consumer to track the car as it approaches, with estimates of how long it will take to arrive. Then, once a consumer is in the car, all payments are handled automatically, with an email receipt sent immediately after the trip is completed. No hassle with credit cards or digging in your pockets with cash.

When I first heard about Uber, I’ll admit that I was quite skeptical about the whole concept. After all, what was so difficult about calling the cab company and asking them for a cab, waiting for the cab and then paying like you always did once you were in the car. I’m skeptical about the “convenience” of mobile payments when the consumer has to pull something out of their pocket and process a payment; whether that is a credit card or a mobile phone, there’s really no difference.

However, since my initial skepticism, I’ve become a believer. Some of it probably has to do with my first experience with the app. My girlfriend and I were stranded in San Francisco after a wedding reception, fighting for a cab on the street corner with a bunch of other bar-goers and watching cab after cab pass us by. I remembered that this new service was available in San Francisco, so I whipped out my phone, downloaded the app, signed up and within literally two minutes, a nice black sedan pulled up, the driver got out and greeted me by name. We were back at our hotel within 10 minutes and we even to a nice bottle of water to enjoy on the ride home.

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A Matter of Time

There’s been a lot of consternation lately about the cost of higher education, skyrocketing student loans and the unfortunate masses of recent grads who only seem to be finding unemployment and financial dependency.  The complexity of the entire situation is sufficient to have me writing non-stop for years to come.  Everyone has their own opinion and only a small subset have bothered to try and provide a solution.  A recent article on Inside Higher Ed, normally a good source of opinion in the higher ed space, caught my attention.  It was written by the President of Drake University, David Maxwell.

The basic premise of the article is that college administrators need to play a good offensive attack in order to defend themselves against the negative onslaught brought upon them by the media with respect to college affordability, student outcomes and the true value of a college, specifically, liberal arts, degree.  Administrators need to re-shape the argument about college being excessively expensive and “making an increasingly broad sector of the public suspicious of our relevance, quality and integrity.”

Maxwell then calls for his colleagues to “find ways to collectively guide the national discourse back to a position of truth — of fact-based information that is relevant to the needs and aspirations of prospective students and their families — and then ensure that our institutions communicate our individual values, strengths and demonstrable outcomes in the context of an accurate and nuanced narrative.”

YES! FINALLY!  Someone wants to bring fact-based information to the table to help the families and students find the best, most effective schools that enable the best outcomes.  I can’t believe a school administrator has said something like this.  In print, no less.  For people to see!  No hiding from it now, Mr. Maxwell.

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